Thought Mixing Bowl Podcast: Episode With Victor Yocco

Thought Mixing Bowl Podcast: Episode With Victor Yocco

For this episode I chatted with Victor Yocco, a UX researcher with a background in psychology and communication.  We talk about his beginnings doing research observing how people learn form their visits to the zoo (as well as learning that holding a clipboard makes you look official).  Then we move through his career to where he is now and we talk about the book he just released called “Design for the Mind: Seven Psychological Principles of Persuasive Design”.  We also talk about another subject important to him: his journey to sobriety and his current quest to become an advocate for raising awareness of the culture of alcohol use in the technology and design startup world.

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Find Victor and his work at:
www.victoryocco.com
Twitter: @victoryocco

You can buy his book “Design for the Mind: Seven Psychological Principles of Persuasive Design” over at www.manning.com/books/design-for-the-mind.  Use the code yoccopcycp and you’ll receive 39% off.

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If you’d like to support TMB and help other creatives, please check out the details at patreon.com/MattHanna.